Fendi Baguette re-edition
- At Milan Design Week, Fendi unveiled the 'Baguette 26424 Re-Edition', referencing the bag’s archival model number from 1997. (elle.com) - The re-edition includes 20 total styles, with six of those styles available in Milan this week. (elle.com) - Coverage described Milan Design Week as a space where archival craft and contemporary fashion overlap in showrooms and installations. (voguearabia.com) (elle.com)
Fendi used Milan Design Week to relaunch its Baguette as the “26424 Re-Edition,” reviving the bag’s first 1997 model code. (fendi.com) The house said the project spans 20 re-editions from Maria Grazia Chiuri’s Fall/Winter 2026-27 collection, with a first selection shown during Design Week in Milan starting April 17. (fendi.com) (madamearabia.com) Elle reported that six of those 20 styles were available in Milan this week, tying the launch to the city’s annual design fair rather than a standard boutique rollout. (elle.com) The bag itself is being sold as a return to the original formula: Fendi says the new version has a softer construction and is shaped for easier under-the-arm wear, keeping the compact silhouette that made the Baguette a signature. (fendi.com) (theimpression.com) That archive-first approach fits the way Milan Design Week has expanded beyond furniture into fashion installations, showroom takeovers, and brand environments built around craft history. Vogue Arabia and Elle both framed this year’s fair as a place where heritage techniques and current collections meet. (voguearabia.com) (elle.com) The Baguette has enough history to support that kind of treatment. Silvia Venturini Fendi introduced it in 1997, and Women’s Wear Daily reported in 2024 that the style had sold more than 1 million units over its run. (wwd.com) Its cultural status was cemented by “Sex and the City,” where Sarah Jessica Parker’s Carrie Bradshaw turned the bag into a television shorthand for late-1990s luxury. Women’s Wear Daily said Fendi was the first luxury label to loan pieces to the show. (wwd.com) Fendi has revisited the design before, including the “Baguette 1997” relaunch in 2021, which brought back the slim original shape and adjustable handle. The new 26424 version goes one step further by foregrounding the internal product code itself as the concept. (purseblog.com) (fendi.com) For Fendi, the message in Milan was not novelty for its own sake. The brand put an archival handbag, its original code number, and a design-week installation in the same frame, then let the Baguette do what it has done since 1997: travel from accessory to collectible object. (fendi.com) (voguearabia.com)
