Adventure travel spikes
‘Darecations’ are trending as travelers swap pure beach rest for challenge-based trips, with Pinterest and industry coverage flagging a shift toward activity-first holidays in 2026. The Outdoor Adventure Show Montreal (250+ exhibitors) is positioning itself as a North American hub for that demand. (euronews.com) (travelandtourworld.com)
Pinterest’s “Darecations” entry in Pinterest Predicts is grounded in global English-language search data and compares normalized search volume for Sept. 2024–Aug. 2025 against Sept. 2023–Aug. 2024, per the report’s methodology. (business.pinterest.com) Euronews says searches for “adventure tourism” on Pinterest surged about 75% on the platform, a figure it cites when describing the darecation shift in 2026 planning. (euronews.com) The Outdoor Adventure Show — produced by National Event Management Inc. — schedules its Montréal edition for March 28–29, 2026 at the Palais des Congrès and lists adult admission at $15 plus taxes and fees. (outdooradventureshow.ca) Official show materials advertise “over 250 exhibitors” and more than 50 adventure presentations on the Montréal floor, with program elements including an International Travel Theatre and themed stages for paddling, scuba and Quebec adventures. (outdooradventureshow.ca) Industry market research projects rapid expansion in adventure tourism: ResearchAndMarkets forecasts the global adventure-tourism market reaching roughly $981.13 billion by 2030 at a 17.9% CAGR, while the Adventure Travel Trade Association lists regional market-sizing reports that put Latin America’s outbound adventure market at $39 billion and Europe’s at $464 billion for 2026 analyses. (researchandmarkets.com) Event-series listings show the Outdoor Adventure Show running across Canadian cities (Toronto, Vancouver, Calgary and Montréal), with trade-event sites quoting an expected 250 exhibitors and differing attendance estimates — Tradefest lists about 10,000 expected visitors for Montréal while 10Times cites a separate anticipated figure of 150,000 for the broader series. (outdooradventureshow.ca)
