iProov Targets Deepfake Fraud
iProov launched a biometric suite to verify 'real human presence,' aiming to shield employers from deepfake-driven identity fraud, which is relevant to insurance onboarding and claims.
iProov's new suite arrives as synthetic identity fraud is surging, costing US businesses billions annually. Insurers are prime targets, facing sophisticated deepfakes in onboarding and claims processes. This tech could streamline insurance onboarding by instantly verifying a user's realness, reducing manual reviews. Faster claims processing and reduced fraud losses are potential benefits for insurers adopting this biometric security. Consider how this aligns with the increasing demand for digital-first insurance experiences. InsurTech solutions like iProov's could be a selling point for attracting tech-savvy customers and partners.
