Dodge's Roadkill Nights returns Aug 8

Dodge’s Roadkill Nights Powered by Dodge is set for Saturday, August 8, at M1 Concourse in Pontiac, according to WRIF, M1 Concourse and Dodge event materials. Matt McAlear, Dodge’s chief executive, told WRIF the event is returning this weekend as Dream Cruise-related programming builds across metro Detroit. Dodge and MotorTrend have billed 2026 as the event’s 11th year. Organizers say this year’s program expands the format with racing on both Woodward Avenue and inside M1 Concourse. ### When and where is the event happening? Saturday, August 8, is the event date listed by M1 Concourse, which says gates open at 10 a.m. and the program runs until 9 p.m. The venue lists the location as M1 Concourse in Pontiac, Michigan, with Roadkill Nights also extending onto Woodward Avenue for street-legal drag racing. (m1concourse.com) WRIF’s event listing also says Roadkill Nights is back “on Woodward at M1 Concourse in Pontiac” on Saturday, August 8. The station’s separate report said McAlear confirmed the event would take place this weekend. ### What is new in the 2026 edition? June 10 event materials from Dodge said the 2026 edition will use two race venues for the first time. (m1concourse.com) Dodge said the setup includes street-legal drag racing on Woodward Avenue and “an all-new road course” inside M1 Concourse for a performance track shootout with cash and prizes. MotorTrend’s event coverage also described a broader lineup that includes Dodge thrill and drift rides, a Dodge Charger grudge race, celebrity appearances, exhibition runs, a muscle car show, food trucks and live entertainment. (wrif.com) WRIF’s event page separately said attendees can expect new product unveilings, drag-race simulators, Direct Connection performance parts displays and a beer garden. (dodge.com) ### Why does Dodge call this the 11th year? Dodge and Stellantis said in May and June materials that Roadkill Nights is returning for its 11th edition in 2026. WRIF’s report matched that count, describing this weekend’s event as the 11th year of the program. Hot Rod’s event coverage said Roadkill Nights first returned to Woodward Avenue in 2016, and Dodge has continued using the event as a summer performance showcase tied to Woodward car culture. (hotrod.com) That publication and Dodge both describe the 2026 program as one of the marquee automotive events of the season in metro Detroit. (dodge.com) ### What has Dodge said it plans to show there? Dodge said in its June announcement that “new product announcements” are planned for the August 8 event. A D Business report published this week said Dodge plans to reveal its most powerful SIXPACK-powered Dodge Charger on Friday as part of the broader Roadkill Nights programming at M1 Concourse. (hotrod.com) WRIF’s event page also told attendees to expect “new products unveiled,” though it did not specify models. Dodge has not, in the materials reviewed, published a full public schedule of each reveal by time slot. ### How do tickets and attendance work? Tickets are on sale now, with Dodge saying prices start at $25 and packages vary by access level. (dodge.com) M1 Concourse lists the event as all-ages, and MotorTrend’s ticket page says spectators can buy admission for the August 8 program at M1 Concourse. August 8 is the next key date for attendees, with M1 Concourse listing doors at 10 a.m. in Pontiac. (wrif.com) Dodge, MotorTrend and M1 Concourse are all directing fans to their event pages for tickets, schedules and on-site details. (m1concourse.com) (dodge.com)