Olivia Rodrigo Video Drop

Olivia Rodrigo premiered the music video for “drop dead” on YouTube at 9 p.m. Pacific on April 16, the start of its April 17 release rollout. (youtube.com) The video appeared as a scheduled YouTube premiere on Rodrigo’s official channel, which lists 15.7 million subscribers. Her official store also began selling “drop dead” formats including a $5 CD, a $14 cassette and a $15 seven-inch vinyl. (youtube.com) (store.oliviarodrigo.com) “Drop dead” is the first single from Rodrigo’s third studio album, *You Seem Pretty Sad for a Girl So in Love*, which is set for release on June 12 through Geffen. Billboard reported Rodrigo announced the single on April 7, five days after revealing the album. (billboard.com) (rollingstone.com) The release opens Rodrigo’s first new album cycle since *GUTS*, which arrived in 2023. Rolling Stone reported that Rodrigo again made the new LP with producer Dan Nigro, her main collaborator on *SOUR* and *GUTS*. (rollingstone.com) (ca.rollingstone.com) The campaign for the new era started before the single announcement. NME reported fans found pink teaser clues in Los Angeles and London in March, and Rolling Stone said Rodrigo’s hotline message pointed to the April 2 “pink moon.” (nme.com) (ca.rollingstone.com) Trade and fan outlets had framed “drop dead” as the first taste of the album before release day. Official Charts included the song in its April 17 new-music roundup, and Capital reported the single was set for a global launch at midnight Eastern. (officialcharts.com) (capitalfm.com) Rodrigo’s recent public schedule suggests the single is the start of a larger push into May and June. Rolling Stone reported last week that she is booked to host and perform on *Saturday Night Live* on May 2, about a month before the album release. (rollingstone.com) For now, the new cycle has moved from pink clues and countdown posts to an official video, physical preorders and a firm June 12 album date. (nme.com) (store.oliviarodrigo.com) (rollingstone.com)