BTS 'ARIRANG' short film

BTS’s “ARIRANG” rollout kept moving after the album release, with BigHit and Weverse pushing a behind-the-scenes photoshoot film tied to the group’s comeback. (weverse.io) (bts.ibighit.com) Weverse listed the clip as “BTS ‘ARIRANG’ Album Photoshoot: Behind the Scenes,” and a separate Weverse post carried “Album Photoshoot Sketch” images from the same campaign. (weverse.io 1) (weverse.io 2) The short film landed after BTS released “ARIRANG” on March 20, 2026, the group’s fifth album, with pre-orders opening January 16 and multiple physical editions announced through Weverse. (weverse.io) (bts.ibighit.com) “ARIRANG” is BTS’s first group album in three years and nine months, according to the official album page, and BigHit says the seven members were deeply involved in songwriting and production. (bts.ibighit.com) The campaign has been built around a larger return to full-group activity after the members completed South Korea’s mandatory military service. The Library of Congress said April 10 that global attention had centered on BTS’s return from that hiatus. (blogs.loc.gov) (bts.ibighit.com) The album’s concept also reached beyond standard teaser photos. A March 13 animated trailer reimagined the seven members as Korean students in Washington in 1896 and drew on early recordings of the folk song “Arirang” preserved by the American Folklife Center. (blogs.loc.gov) (weverse.io) That historical framing has carried into the merch and packaging. Weverse said the album shipped in “Rooted in Korea,” “Rooted in Music,” and “Living Legend” versions, with photobooks, lyric papers, film photos, posters, and photo card sets. (weverse.io) The promotional push is also running alongside live dates. Weverse scheduled “BTS WORLD TOUR ‘ARIRANG’ IN GOYANG” streams for April 9, April 11, and April 12, with delayed online replays set for April 18 and April 19. (concerts.weverse.io) The photoshoot film fits that strategy: keep new BTS footage circulating between album launch, collectible editions, and tour broadcasts. For a comeback built as a full-group reset, even a studio sketch clip became part of the main event. (weverse.io) (concerts.weverse.io)