Three‑step pricing that wins
Sales pro Jordan Stupar posted a 3‑part pricing framework — anchor high, present your solution, and then break down the ROI — and says it lifted close rates 42% on proposals above $3k. That structure is being recommended for big residential electrical jobs like panel upgrades and EV charger installs. (x.com)
Jordan Stupar is listed as founder and CEO of Stupar Enterprises and the creator of the Cashcards sales tool, and his site states he has generated more than $50 million in sales. (jordanstupar.com) Stupar operates a Sales Academy with a dedicated Home Services program marketed to HVAC, plumbing and roofing teams for on-site selling and higher-ticket estimates. (jordanstupar.com) He published a blog post titled "The Biggest Mistake Home Service Owners Make with Pricing" on January 2, 2025 that argues home‑services firms lose margin by competing on price rather than value. (jordanstupar.com) Stupar’s site also publishes sales benchmarks — listing lead conversion around 30–50%, an industry closing rate of 25–35%, top teams at ~40% and a claim that his clients "usually close above 50%," which provides context for promotional claims about improved close rates. (jordanstupar.com) His training and tools are commercialized (Cashcards and the Sales Academy), and the Sales Academy appears on third‑party platforms with a retail listing around $1,495, showing the framework is packaged and sold to home‑services sales teams. (jordanstupar.com) Independent pricing research on anchoring — the tactic of presenting a higher reference price first so the final offer reads as better value — is documented by pricing consultancies including Simon‑Kucher and practitioner summaries at Umbrex, which aligns with the "anchor high" component described in the post. (simon-kucher.com)
