Fendi and Rimadesio at Salone

Fendi Casa and Rimadesio are using Salone del Mobile 2026 to sell furniture as brand storytelling, not just seating. (wallpaper.com) At Fiera Milano Rho from April 21–26, Fendi Casa is debuting the “Peekachill” armchair, designed by Controvento as a smaller counterpart to its earlier “Peekasit” seating project. (salonemilano.it, wallpaper.com) Wallpaper reports the chair leans hard into Fendi’s leatherwork codes, extending a concept rooted in the brand’s Peekaboo handbag into an “inside-out” style shell-and-lining construction. (wallpaper.com, fendicasa.com) Rimadesio is staging its own narrative at Milan Design Week 2026 around its 70th anniversary, framing the moment under a year-long theme it calls “BECOMING.” (rimadesio.it) Yanko Design spotlights Rimadesio’s new Ori chair as a zig-zagging, sculptural statement piece tied to that anniversary push, with the company positioning design as a bridge between architecture, art, and relationships. (yankodesign.com, rimadesio.it) This is landing as Salone del Mobile returns its kitchen and bathroom biennials in 2026, widening the fair’s range while brands compete for attention across both the fairgrounds and the city. (salonemilano.it) Rimadesio’s program stretches beyond a single product: it has scheduled a new-collection presentation at its Via Visconti di Modrone flagship store from April 14–26, and a 70th-anniversary event at Palazzo Isimbardi from April 21–26 after a press preview on April 20. (rimadesio.it) Fendi’s approach, as described by Wallpaper, is to make the object feel like a close relative of an existing icon—so the chair reads like a “translation” of a bag into a domestic form. (wallpaper.com) By the time the public days arrive on April 25–26, both brands want visitors to remember the story attached to the silhouette—Peekaboo-to-armchair for Fendi, and 70-years-to-new-form for Rimadesio. (salonemilano.it, yankodesign.com)