LA28 ticket registrations top 12 million

LA28 said on July 28 that registrations for a chance to buy tickets for the 2028 Los Angeles Olympics had risen above 12 million, a figure the organizing committee released two years before the Games open. The total was up from 5 million registrations announced in February, according to LA28. The update came as LA28 opened its Visa presale for a second wave of Olympic tickets and prepared for the next general sales window in August. Marathon Handbook, in an Aug. 6 report, said the surge gives another early measure of attention around the 2028 Games, including for track and marathon events. ### How big is the jump in demand? LA28 said the registration count climbed from 5 million in February to 12 million by late July. The organizing committee said the milestone represented the largest demand recorded for any ticketed event in Olympic history. LA28 Chief Executive Officer Reynold Hoover said in the July 28 statement that “twelve million people registered for a chance to buy tickets.” (la28.org) More than 200 countries and all 50 U.S. states were represented in the registration pool, according to LA28 and local coverage citing the organizers. Ticketing industry and local reports said the jump coincided with the launch of the LA28 Visa presale and the approach of the second Olympic ticket drop. (la28.org) ### What does “registration” mean here? LA28’s ticketing site said registration was for the draw that gives fans a chance to buy Olympic tickets, not a completed purchase. The support page for LA28 tickets said registration for the Visa presale and Drop 2 closed on July 22, and that selected qualifying Visa cardholders received purchase windows from July 29 through July 31. (la28.org) LA28 said Olympic tickets are being sold in multiple drops. The organizing committee’s support materials said the first ticket drop concluded on April 19 and that Drop 2 purchase windows are scheduled for Aug. 10 through Aug. 20. (tickets.la28.org) ### How many tickets have actually been sold? The Ticketing Business reported that about 4 million tickets were sold in the first drop, citing organizers. The same report said 75% of those tickets were claimed by Los Angeles and Oklahoma City locals. LA28 is staging the 2028 Olympics in Los Angeles, with softball events planned for Oklahoma City. (get.support.tickets.la28.org) LA28’s hospitality site said individual tickets across price ranges will continue to be made available on a first-come, first-served basis through official channels. The site said LA28’s official ticketing providers are AXS and Eventim. ### Why did marathon coverage mention St. Louis? Marathon Handbook said on Aug. 6 that, for U.S. distance runners, the route to the Los Angeles Games runs through the 2028 U.S. (theticketingbusiness.com) Olympic Marathon Trials in St. Louis. The publication used the LA28 ticket milestone as a hook for what it called the next major domestic checkpoint on the road to the Games for marathon athletes and fans. (hospitality.la28.org) LA28’s current ticket materials do not set out sport-by-sport qualification implications, but the organizing committee’s public sales pages make clear that marathon and track fans are part of the broader Olympic ticket draw process. Marathon Handbook said the registration surge matters for spectators trying to secure access to those events once more ticket windows open. (marathonhandbook.com) ### When are the next dates that matter? LA28’s ticket support page said Drop 2 Olympic ticket purchase windows will run from Aug. 10 to Aug. 20, 2026. The same page said Paralympic tickets will go on sale in 2027. LA28’s official ticket site lists the Olympic Games for July 14-30, 2028, and the Paralympic Games for Aug. 15-27, 2028. (get.support.tickets.la28.org) (marathonhandbook.com)