Icaro Media Group Expands to Europe
AI-powered media technology company Icaro Media Group has officially expanded into Europe. The company announced the opening of new regional offices in Madrid and Lisbon. The move is intended to enhance its multi-screen audience engagement capabilities for the European market.
- This expansion builds on Icaro's 2025 acquisition of LiftMedia, a Digital Out-of-Home (DOOH) advertising company specializing in elevator screens in Spain and Portugal. - A significant part of this European growth is a multi-year contract with elevator manufacturer Otis, adding 50,000 screens in Spain, Portugal, and parts of Africa to Icaro's network. - The new screen network is expected to reach over 2.4 million people daily, generating approximately 60 million weekly views. - Icaro has an existing, though less publicized, European presence with offices in London and Rome that support partnerships in several countries, including Italy, Germany, and France. - The European operations are being led by Alexandre Santos, EVP for Media at Icaro Media Group, who is tasked with scaling the company's AI-powered ecosystem in the region. - Icaro's broader business serves telecommunication and media companies, with over 220 million subscribers under contract across its operations in Latin America, North America, and Europe. - The company enters a competitive European DOOH market dominated by major players such as JCDecaux, Clear Channel Outdoor, and Ströer. - Prior to this expansion, Icaro raised $9.2 million in an early-stage venture capital funding round in July 2021.
