Avery Dennison backs Wiliot with $75M

Avery Dennison said April 27 it is investing $75 million in Wiliot, deepening a partnership centered on tracking physical goods with battery-free sensors. (averydennison.com) The investment is a minority stake, and Avery Dennison said it will take a seat on Wiliot’s board in addition to its existing board observer role. (averydennison.com) Avery Dennison also said it will become Wiliot’s preferred partner for inlay design, manufacturing, and commercial work as the companies push wider adoption in retail, logistics, and food. (averydennison.com) Wiliot’s system uses passive Bluetooth Low Energy sensors, which are tiny tags that can identify an item and report condition data without a conventional battery. Avery Dennison said that approach complements radio-frequency identification, or RFID, by adding visibility and condition monitoring. (averydennison.com) The companies had already expanded their relationship on September 16, 2025, when Avery Dennison agreed to manufacture Wiliot’s next-generation Bluetooth-enabled sensors and fold Wiliot’s products into its Intelligent Labels portfolio and atma.io cloud platform. (averydennison.com) (wiliot.com) In that 2025 announcement, Avery Dennison said the newer sensor design used a smaller chip footprint and simpler inlay architecture to reduce cost and make larger deployments more practical. (averydennison.com) Francisco Melo, Avery Dennison’s president for intelligent labels technologies and digital solutions, said passive Bluetooth Low Energy expands the company’s addressable market and unlocks data sets “not possible before.” Tal Tamir, Wiliot’s co-founder and chief executive, said Avery Dennison brings the design, manufacturing, and go-to-market scale Wiliot needs. (averydennison.com) The companies are pitching that combination as “Physical AI,” meaning software trained on live data from individual goods as they move through warehouses, stores, and transport networks. Avery Dennison said customers are demanding more sensor data as they use artificial intelligence to automate decisions. (averydennison.com) The latest deal turns a supplier partnership into a capital-backed alliance, with Avery Dennison putting money, manufacturing capacity, and board oversight behind Wiliot’s push to scale item-level tracking. (averydennison.com)