Reformation and Lawyer Laura Wasser Launch 'Divorce Collection'
Sustainable fashion label Reformation has partnered with Hollywood divorce lawyer Laura Wasser to launch the 'Divorce Collection'. The collaboration features pieces made from sustainable materials with playful and bold messaging, illustrating a crossover between fashion and personal social narratives.
- Laura Wasser is a high-profile divorce attorney known for representing A-list celebrities such as Angelina Jolie, Kim Kardashian, and Johnny Depp, with rates reported to be as high as $1,200 per hour. - One hundred percent of the net proceeds from the collection's $128 "Dump Him" sweatshirt will be donated to the Harriett Buhai Center for Family Law, an organization that provides free family law assistance to low-income individuals. - The collection's marketing campaign uses the slogans, "We called our lawyer. And she doesn't want you to settle," and "For women who don't need to settle," featuring Wasser herself as a model. - Founded in 2009, Reformation has built its brand on sustainability, becoming 100 percent carbon-, water-, and waste-neutral in 2015 and often utilizing dead-stock or eco-friendly fabrics in its products. - The collaboration has generated debate, with some critics arguing that it commercializes family fragmentation and reframes the end of a marriage as a trendy lifestyle choice. - Prices for the collection, which includes dresses, silk tops, and a tote bag, range from a $98 ring to a $548 tote bag. - This partnership is indicative of a larger trend in the fashion industry where brands collaborate with personalities and artists to engage in social commentary and address personal narratives, moving beyond purely aesthetic concerns.
