Salesforce Acquires AI Agent Platform Momentum
Salesforce is acquiring Momentum, an AI agents platform designed for go-to-market and marketing technology workflows. The acquisition reflects a broader trend of major enterprise software companies buying specialized AI agent capabilities to bolster their GTM and sales enablement offerings.
- Momentum was co-founded in 2020 by CEO Santiago Suarez Ordoñez, COO Ashley Wilson, and CTO Moiz Virani. The company raised $13 million in a Series A funding round in July 2024, led by FirstMark Capital and Stage 2 Capital. - The acquisition is intended to enhance Salesforce's AI platform, Agentforce 360, and its Slackbot capabilities. Momentum's technology is designed to capture and analyze unstructured data from third-party voice and video platforms like Zoom and Google Meet, turning conversations into structured intelligence. - This deal is part of a broader acquisition strategy by Salesforce to strengthen its AI agent offerings. It is Salesforce's tenth acquisition in the six months leading up to this announcement and the second in 2026, following the purchase of agentic commerce company Cimulate. - Steve Fisher, Salesforce's President and Chief Product Officer, stated that Momentum's capabilities will help provide visibility and context from every meaningful customer interaction, which is crucial for their AI agents to perform complex workflows. - For Momentum, CEO Santiago Suarez Ordoñez said the acquisition allows them to "close the loop for GTM teams" by transforming meeting audio into intelligence that drives immediate revenue impact. - The transaction is expected to close in the first quarter of Salesforce's fiscal year 2027, pending customary closing conditions.
