Alumni mapping drives tailored outreach
The Alumni Attitude Study urges mapping alumni intersections — parents, faculty, local leaders — so outreach and asks match real-life roles rather than treating alumni as a single block. That intersectional segmentation boosts buy-in and makes targeted stewardship easier to operationalize. (x.com)
The Alumni Attitude Study (AAS) has surveyed more than 1,000,000 alumni at over 350 colleges, universities and secondary schools since 2001. (pegltd.com) (pegltd.com) The AAS team published an "Alumni Era Segmentation Model" built from responses from 100,000+ alumni that categorizes alumni by graduation era and attendant behaviors used for targeted programming. (alumniattitudestudy.org) (alumniattitudestudy.org) Wheaton College administered the AAS in early 2024 (its prior AAS was 2017) and publicly used the study to surface immediate priorities and program ideas for alumni engagement. (wheaton.edu) (wheaton.edu) The California State University system’s 2018 systemwide AAS collected 15,700 responses and explicitly compared campus-level findings to national averages to reshape campus-specific alumni initiatives. (calstate.edu) (calstate.edu) Towson University’s 2025 AAS report ranked top alumni priorities as opportunities to interact, career-skills programming, and community-service engagement—items institutions are matching to role-based stewardship pathways. (webapps.towson.edu) (webapps.towson.edu) PEG’s implementation guidance sets a typical AAS timeline of Design → Distribution → Analysis/Action Planning over roughly three months and advises cross‑indexing alumni records with role flags (for example: parent, former faculty, local official) so stewardship teams can operationalize differentiated asks. (alumniattitudestudy.org; pegltd.com) (alumniattitudestudy.org)
