Publish case studies and product sheets
- Multiple briefings noted weak public video and podcast coverage for packaging and labels and recommended suppliers prioritise customer case studies and product/application sheets. - Suggested formats included one‑page application sheets, short plant videos (60–90s), customer problem/solution case studies and simple proof‑point explainers. - Filling that content gap helps suppliers make technical choices easier for procurement and operations teams searching for practical answers. (x.com) (x.com)