Devil Wears Prada buzz

20th Century Studios has turned *The Devil Wears Prada 2* into a Milan fashion event before its May 1 U.S. release. (20thcenturystudios.com) The studio’s official site says the sequel opens exclusively in theaters on May 1, 2026, with Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci returning alongside Kenneth Branagh, Simone Ashley, Justin Theroux and Lucy Liu. (20thcenturystudios.com) In Milan, La Rinascente set up a themed installation tied to the film, and The Associated Press reported that VIP guests at Thursday’s Italian premiere were scheduled to attend a cocktail event inside the space. AP photos from April 20 showed giant red pumps outside the store and movie displays inside. (apnews.com) The activation runs beyond a standard movie poster campaign. Trade coverage from FashionNetwork and other Milan fashion outlets said the takeover extended through windows, lifts and escalators at Rinascente Milano Piazza Duomo, with dates running from April 14 into early May. (fashionnetwork.com) The push lands in a city that the film can use as both backdrop and brand shorthand. AP reported that the movie premieres in Italy’s fashion capital on Thursday and that Milan itself gets a “supporting role” in the campaign around the sequel. (apnews.com) That approach also updates the franchise’s original formula for 2026. Reuters reported from the European premiere in London on April 22 that the new film keeps the fashion setting but places Miranda Priestly inside a changed media business, with the story reflecting a transformed publishing landscape. (msn.com) The sequel has been in motion since 2024. Rotten Tomatoes’ studio-backed roundup said Disney and 20th Century Studios announced sequel plans in July 2024 with original director David Frankel and screenwriter Aline Brosh McKenna returning. (rottentomatoes.com) By late April 2026, the marketing has shifted from nostalgia to immersion: a trailer and ticketing push on the official site, a European premiere circuit, and a department-store installation in central Milan built around the movie’s fashion identity. (20thcenturystudios.com)