Spotify unveils Reserved two-ticket feature

Spotify unveiled a new concert-ticket feature called Reserved on May 21, saying it will hold two tickets for eligible Premium subscribers identified as an artist’s biggest fans. The announcement came during the company’s investor day in New York and was detailed in a Spotify newsroom post and interviews published Thursday. Spotify said the program will begin in the United States this summer for select artists, with more markets planned later. NBC News and The Hollywood Reporter reported that Live Nation is the launch partner. ### Who gets access to Reserved tickets? Spotify said Reserved is for eligible Spotify Premium subscribers age 18 and older in the United States at launch. The company said it will identify “an artist’s most dedicated fans” using signals including streams, shares and other Spotify activity, while also monitoring Premium-user activity to make sure the accounts belong to “real human fans and not bots.” (investorday.byspotify.com) NBC News reported that the offer is tied to local shows, not any show on a tour. Spotify said eligibility depends in part on where a user is located, and told users to enable a preferred location in the Live Events Feed and turn on notifications. ### How does the two-ticket system work? Spotify said Reserved will hold two tour tickets for selected fans and give them a dedicated purchase window before tickets go on sale to the general public. (newsroom.spotify.com) The company said that window will typically last around a day, and that users who qualify will receive both an email and an in-app notification. (nbcnews.com) The company said it will not add fees for the service itself. Spotify also said not every superfan will receive an offer because “there will be significantly more superfans than there are seats available on a tour,” and availability will vary by artist, tour and location. ### How is this different from Spotify’s existing ticket efforts? NBC News said Spotify already offers presale access for fans of some top-streamed artists. (newsroom.spotify.com) Reserved differs because the tickets are set aside for specific users rather than simply opening a presale queue to a broader group. The Hollywood Reporter said the feature is part of a broader superfan push unveiled at investor day. (newsroom.spotify.com) Spotify also used the event to discuss other products aimed at deeper fan engagement, including a new desktop app called Studio by Spotify Labs. ### Why is Live Nation involved? The Hollywood Reporter reported that Spotify has partnered with Live Nation on Reserved as part of a multiyear agreement. (nbcnews.com) Music Business Worldwide, which also reported the partnership, said Ticketmaster parent Live Nation is the launch partner and that Spotify plans to add more ticketing and promoter partners over time. That last point comes from trade reporting rather than Spotify’s own newsroom post. (hollywoodreporter.com) NBC News placed the launch against wider complaints from concertgoers about scalpers, resale prices and ticketing fees. Spotify, in its own post, said the goal is to get more tickets “straight to fans instead of scalpers.” ### When will fans start seeing it? Spotify said Reserved will start in the U.S. this summer with newly announced tours for select artists. (hollywoodreporter.com) The company did not name artists or say how many tickets each tour would set aside, and The Hollywood Reporter said Spotify did not provide those details on Thursday. May 21 was Spotify’s 2026 investor day, and the company said a webcast replay and presentation materials would be available afterward. (nbcnews.com) For fans, the next concrete step is to keep live-event notifications on and location settings enabled, because Spotify said that is how eligible users will be alerted when Reserved becomes available. (investorday.byspotify.com) (newsroom.spotify.com)