Bourbon bacon smash burger trend
Bourbon‑bacon smash burgers are trending online — think 80/20 beef smashed thin, caramelized bourbon‑brown sugar bacon, American cheese, and a smash sauce of mayo/ketchup/paprika on brioche with pickles. The recipe format is popping across feeds as the new comfort‑burger flex (x.com).
A BBQ Pit Boys YouTube upload titled “We Put Bourbon Bacon Jam On A Smashburger… WOW” posted March 7, 2026 has recorded 54,016 views, signaling broad reach for the format on long‑form video. (youtube.com) TikTok carries a dedicated tag, #bourbonbaconsmashburger, aggregating dozens of short clips from small creators to grill accounts. (tiktok.com) One high‑engagement TikTok post from @zachwiththefatback showing a “smaah burger with bourbon bacon jam” has 24.8K likes and 217 comments, illustrating the trend’s viral lift on short video. (tiktok.com) The bourbon‑bacon‑jam on smash format is not brand‑new online — YouTube uploaders were posting similar bacon‑jam smash burgers as early as 2018, including a White Thunder BBQ video with roughly 1.8K views from that period. (youtube.com) Smaller channels have continued to add iterations over the last two years, for example Average Kurt Cooks’ bourbon bacon jam smash burger video from 2024 with about 1.3K views. (youtube.com) Retail and gear brands are amplifying the trend: grill maker Pit Boss published a “Double Bourbon Bacon Smash Burger” recipe on its official site. (pitboss-grills.com) Casual‑dining chains have also leaned in — Denny’s currently lists a Bourbon Bacon Burger on its menu with pricing starting at $15.79 and caloric ranges shown at 1,020–1,410 calories. (dennys.com) Regional competitions and independents are treating it as a headline item: B&W Burgers’ Bourbon Bacon Smash was named the People’s Choice winner at Gwinnett Burger Week in both 2024 and 2025. (wsbtv.com) National chains have trialed bourbon‑bacon jam offerings before too; media reports note Shake Shack ran a Bourbon Bacon Cheddar burger built around a bourbon bacon jam in a previous limited release. (mashed.com) Creators are experimenting with variations beyond straight bacon jam—ALF’s Kitchen posted a blueberry‑bourbon bacon jam clip that logged 4,517 likes, showing fruit and jam hybrids gaining traction. (tiktok.com) Even viral barbecue channels pair the jam with unconventional toppers and sauces in recent uploads, underscoring the format’s role as a platform for rapid riffing among food creators. (youtube.com)
