New Platform Aims to Boost Travel Brands in AI Search
The company Curacity has launched VISTA, a new platform designed to make travel and hospitality brands more visible and bookable in the era of AI-powered search. The tool aims to help luxury brands surface in AI-driven recommendations and booking engines.
- The VISTA platform works by securing placements for hotels in content from over 40 high-end media brands, including AFAR, Condé Nast Traveler, and Travel + Leisure, which are primary sources for AI-driven search results. - Curacity's technology provides direct attribution, allowing hotels to see the specific bookings and revenue generated from this media exposure, a feature traditional PR lacks. In 2023, the company's platform drove over $300 million in revenue to its partner hotels. - The platform includes an "Insights Hub" that offers a metric called "Curacity Lead Time," revealing the time between a potential guest reading the content and making a booking, enabling more precise marketing campaigns. - For hotels, the platform reports a return on investment of 10 to 20 times what they spend. - The company's technology integrates with major hotel property management systems (PMS) like Oracle Opera and Cloudbeds to securely match media exposure with actual guest bookings. - A case study with the Mirror Lake Inn in Lake Placid, New York, showed that in the first year of using Curacity, 70% of the over 700 bookings generated were from new guests. - Curacity's CEO, Mike Keriakos, co-founded the health information company Everyday Health, which he helped take public before starting Curacity in 2015.
