Bangkok festival wraps
Bangkok closed its Thailand Tourism Festival (March 25–29) at the Queen Sirikit National Convention Center with immersive regional exhibits and a packed street‑food zone. (chiangraitimes.com) Organizers say the event's regional‑village format will be replicated to promote domestic travel and showcase hidden local gems. (travelandtourworld.com)
The Tourism Authority of Thailand framed this year’s event as its 44th edition and a flagship domestic platform under the theme “Suk Thanthee…Thi Tiew Thai” (Instant Happiness…Traveling in Thailand). (tatnews.org) Organisers structured the programme into nine zones: five regional‑village areas representing the north, northeast, central, east and south, plus four themed zones for innovation, partnerships and sustainability. (thailand.prd.go.th) Official breakdowns show the Eastern Village represented nine provinces, the Northeastern (Isan) Village showcased entries from 20 provinces, and the Southern Village grouped exhibits from 14 provinces. (thailand.prd.go.th) TAT used the event to promote its “5 Must Do in Thailand” framework (Must Taste, Must Try, Must Buy, Must Seek, Must See) and said this edition honours Her Majesty Queen Sirikit, with Governor Thapanee Kiatphaibool speaking at launch events. (tatnews.org) The festival continued its “Zero Waste to Landfills” event-management policy for a fourth consecutive year, part of TAT’s push to link tourism growth with sustainability. (thailand.prd.go.th) The official opening on 25 March was presided over by Permanent Secretary for Tourism and Sports Natthriya Thaweevong alongside diplomats and private‑sector executives, and organisers noted the event offered free admission and ran daily from 10:00 to 21:00. (thailand.prd.go.th) (chiangraitimes.com) (en.thairath.co.th)
