Amazon expands Now to 100 cities

Amazon said on April 27 it will expand Amazon Now, its ultra-fast delivery service in India, to 100 cities. (aboutamazon.in) The company said the rollout will be supported by more than 1,000 micro-fulfilment centres, up from roughly 300 in late 2025. (financialexpress.com) (economictimes.indiatimes.com) Amazon Now is already live in Mumbai, Delhi-NCR and Bengaluru, and Amazon named Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad and Kochi among the next cities. (aboutamazon.in) (financialexpress.com) Quick commerce is the business of delivering groceries and daily-use items in minutes from small local warehouses instead of distant regional hubs. Amazon said Amazon Now will carry thousands of essentials, including fresh produce, frozen food, personal care products, beauty items, baby supplies and small appliances. (aboutamazon.in) (financialexpress.com) Amazon tied the expansion to a ₹2,800 crore investment it announced last week for India, covering operations capacity as well as associate safety, health and financial wellbeing. (aboutamazon.in) (newindianexpress.com) The company said the network will also connect more than 16,000 farmers to customers through sellers on Amazon Now. Harsh Goyal, vice president for everyday essentials at Amazon India, said customers can also get more than one million items the same day and another four million the next day on Amazon.in. (aboutamazon.in) Amazon is entering a market where Blinkit, Swiggy Instamart and Zepto built early leads in rapid grocery delivery. The Economic Times reported Amazon Now is competing directly with those services as the category spreads beyond India’s biggest metros. (economictimes.indiatimes.com) Financial Express reported Amazon invested ₹2,000 crore in 2025, opening 17 fulfilment centres, six sortation centres and 75 last-mile delivery stations before this latest push. (financialexpress.com) Amazon’s bet is that minute-level delivery can become a national service, not just a metro convenience, if it builds enough local inventory close to shoppers. (aboutamazon.in) (financialexpress.com)