Devil Wears Prada 2 previews $10M US
- 20th Century’s The Devil Wears Prada 2 opened with $10 million in U.S. Thursday previews on May 1, giving summer box office a strong start. - Early weekend projections now sit around $75 million domestic, with Deadline pegging the global debut near $180 million after strong presales. - The real signal is audience mix — a female-skewing sequel opening like an event movie, not niche counterprogramming.
Box office stories usually start with superheroes. This one starts with Miranda Priestly. The actual news is simple — The Devil Wears Prada 2 pulled in $10 million in Thursday previews in the U.S. and immediately became the movie people are using to measure the start of summer. That matters because Hollywood has spent years acting like giant openings belong mostly to male-skewing franchises. This weekend is testing that assumption in public. (deadline.com) ### Why does the $10 million matter? Because preview money is the first hard read on whether tracking was real or just wishful thinking. Prada 2 started Thursday shows at 2 p.m. and still cleared the $10 million mark, which puts it in the range of bona fide event launches. It came in a little below last year’s Thunderbolts* (deadline.com)med at very different crowds. (deadline.com) ### What is the weekend looking like? Right now the shape looks big. TheWrap has the film headed for a $75 million-plus domestic opening, with upside that could push much higher if walk-up sales stay strong through Saturday. Deadline’s broader weekend picture is even louder — roughly $180 million worldwide, including about $(deadline.com)ut of the gate. (thewrap.com) ### Why were trackers split before release? Basically, the industry is better at modeling fanboy movies than millennial-women-as-event-audience movies. A Marvel title comes with years of comparable data. A fashion-comedy sequel arriving nearly 20 years after the original does not. That is why pre-release forecasts were (thewrap.com)closer to the high-$80 millions or even $100 million. (deadline.com) ### What pushed it into event territory? Presales, cast recognition, and the fact that this sequel seems to have turned into a group outing. Deadline said presales were around $20 million going into the weekend. The movie is also in 4,150 theaters and has premium large-format screens, which gives it the footprint of a maj(deadline.com)ing more like an occasion than a normal studio comedy. (deadline.com) ### Does the original movie matter here? A lot. The first Devil Wears Prada opened to $27.5 million domestically in 2006 and finished with $124.7 million in North America and $326.5 million worldwide. So the sequel is not just trying to revive a known brand — it is on pace to blow past the original film’s opening weekend by (deadline.com)emand. (deadline.com) ### Is review buzz helping? Looks like yes. Deadline noted the sequel sitting at 78% certified fresh on Rotten Tomatoes, slightly above the original’s 75%. That is not a guarantee of legs, but for a movie selling reunion energy and crowd-pleasing tone, decent reviews help reassure casual buyers who were waiting to see whether this was a cash-in or a real movie night pick. (deadline.com) ### So what is Hollywood really watching? Not just whether Prada 2 opens big, but what kind of big it is. If a female-skewing legacy sequel can launch summer at this scale, studios get a fresh data point on what counts as blockbuster material. The old rule was that these audiences showed up steadily, not explosively. This weekend suggests they can do both. (thewrap.com) ### Bottom line The $10 million preview number is the headline, but the deeper story is the audience. The Devil Wears Prada 2 is opening like a mainstream event film — and if the weekend holds, that changes the way studios talk about who gets to kick off summer. (deadline.com)
