Google teases screenless Fitbit band
Google showed a sneak peek of a screenless Fitbit band aimed at passive, 24/7 health tracking—positioned as a rival to Whoop for effortless wellness monitoring. The move signals more low‑fuss wearable options for busy households that want continuous tracking without a smartwatch. (tomsguide.com)
Bloomberg reports Google is developing a new Fitbit fitness device and plans to release it later this year. (bloomberg.com) The company plans to ship the device with basic on‑device features while requiring a paid subscription to unlock additional functionality, according to Bloomberg’s sourcing. (bloomberg.com) Published images and descriptions describe the prototype as a gray cloth band with orange lining, and Bloomberg says Golden State Warriors star Steph Curry posted a teaser video wearing the band. (bloomberg.com) Google told media that Curry has been “working with the team to cook up something special” and that the company will share more details “soon,” per Bloomberg’s report. (bloomberg.com) Bloomberg and Google say the device will integrate with an AI‑powered Fitbit personal health coach that entered public preview on October 28, 2025, inside the redesigned Fitbit app. (bloomberg.com) Bloomberg contrasts Google’s plan to charge for hardware plus subscription features with Whoop’s subscription‑first model and notes Whoop recently raised $575 million from investors including high‑profile athletes. (bloomberg.com)
