Conversion Agents launches $30M platform

Neil Tewari’s Conversion launched Conversion Agents on May 19, describing it as “the first agent layer built natively into a marketing automation platform.” In a company blog post, Tewari said marketers can “describe what they want and AI agents do the work,” framing the release as a way to automate repetitive marketing operations tasks. Conversion’s product site says the platform handles tickets, QA, reporting and campaign builds, and ties those workflows to CRM and warehouse data. ### What exactly did Conversion launch this week? Conversion said the new product is called Conversion Agents and is now part of its marketing automation platform. Tewari wrote that the system is designed for work that marketing operations teams typically do manually, including segment building, nurture QA, list cleaning, report pulls and sync debugging. The company’s website says those agents can run “on a schedule, on a trigger, or whenever you ask,” and that outputs are reviewable under the same approval model. (conversion.ai) Conversion also says its broader platform includes workflow automation, audience building, forms, landing pages and AI-powered actions triggered in real time. ### Which jobs does the company say the agents can take over? Tewari’s launch post focused on structured marketing operations work rather than open-ended creative work. (conversion.ai) He wrote that tasks such as building a segment, QAing a nurture and pulling a report are “structured, repetitive, and high-stakes,” and said that made them a fit for agents. Conversion’s product site adds that the system is built around a unified data model that connects CRM and warehouse sources. (conversion.ai) The site names Salesforce, Snowflake and BigQuery among the systems it connects to, and says its Salesforce sync supports bidirectional updates, conflict resolution and audit logs. ### Why is Tewari pitching this against older marketing tools? Tewari said in the May 19 post that marketing automation “hasn’t fundamentally changed since 2010” and named Marketo, HubSpot, Pardot and Eloqua as products built for teams manually configuring workflows and nurtures. (conversion.ai) He wrote that incumbent vendors had added AI features, but said “bolt-ons can’t fix architectures that were never designed for agents to operate inside them.” Conversion’s homepage makes a similar competitive pitch, saying customers use the company to replace “Marketo, Pardot, and HubSpot.” The site describes the product as “the agentic marketing automation platform” and says it is aimed at eliminating repetitive marketing operations work while keeping customer data in sync across systems. (conversion.ai) ### How does this fit into Conversion’s broader company story? Conversion raised a $28 million Series A in 2025, bringing total funding to $30 million, according to reporting by TechCrunch carried by Yahoo Finance. (conversion.ai) That report said the company was founded by Neil Tewari and James Jiao, who began by building extra automation features on top of HubSpot before turning the work into a startup. Julie Bort reported that Tewari said Conversion had conducted about 160 customer interviews with marketing executives while shaping the product. (conversion.ai) In that interview, Tewari said marketing teams wanted tools that could enrich contacts, automate workflows and reduce manual work inside existing systems. ### What comes next for users evaluating the product? Conversion’s website says Conversion Agents is already live and available inside the company’s platform. (finance.yahoo.com) The next public reference point is the company’s own product material: Tewari’s May 19 launch post and Conversion’s site, which list the agent workflows, data integrations and security controls the company says are part of the release. (conversion.ai)