Michaels Sees 'Year of Creative Living'
Michaels' 2026 Creativity Trend Report says this is the "Year of Creative Living," with more analog crafts and hands-on home projects using upcycled furniture and sustainable materials [https://prnewswire.com/news-releases/michaels-unveils-2026-creativity-trend-report-revealing-a-shift-towards-creative-living-in-the-analog-era-302709301.html].
Michaels is backing up its trend report with action, including expanding needlecraft and fabric assortments in 90% of its stores. New in-store "Charm Bars" and "Patch Bars" are also planned for later in the year, along with trend-inspired events. This "Year of Creative Living" reflects a desire for tangible experiences, as digital fatigue rises and consumers seek ways to reclaim their time. Searches for analog hobbies like knitting, crocheting, and journaling have surged. Upcycling and sustainable crafts are key elements, with people seeking to create without waste. This includes using sustainable materials like pressed flowers and upcycled items from thrift stores. The trend also highlights crafting as self-care and a way to build deeper connections. Project-centered gatherings are replacing passive scrolling, with craft night searches way up.
