Sprout Social Launches AI Tools, Expands Reddit Partnership
Sprout Social has launched new AI-driven solutions and an expanded partnership with Reddit. The new features are designed to help brands analyze unstructured data from social platforms to surface insights on sentiment and campaign performance. The integration with Reddit aims to provide deeper access to niche audience engagement.
- The new AI features include a creator management tool named "Recruit" and the "Trellis Monitoring Agent for NewsWhip," which provides automated crisis detection by monitoring social sentiment spikes. - The AI push follows the November 2025 launch of "Trellis," Sprout's proprietary AI agent that uses natural language queries to analyze billions of social data points for market and competitive research. - The Reddit partnership gives users deeper data access from a platform with over 100,000 active communities and more than 70 million daily active users. - Sprout Social serves approximately 30,000 brands and is set to announce its fourth-quarter and full-year 2025 financial results on February 26, 2026. - For its third quarter of 2025, the company reported $115.6 million in revenue, a 13% increase year-over-year, and noted a 21% growth in customers with an annual recurring revenue of over $50,000. - The announcement comes as the company's CFO, Joe Del Preto, is scheduled to resign in March 2026, and the company has indicated it expects to exceed its prior financial outlook for Q4 2025. - The broader AI in social media market was valued at over $4 billion in 2025 and is projected to exceed $70 billion by 2034, with competitors like Hootsuite and Meltwater also offering AI-driven analytics.
