Apple’s Siri 2.0 teased
Apple set WWDC for June 8–12 with the keynote on June 9 and is reportedly preparing a major Siri overhaul — a standalone “Siri 2.0” app with a structured visual interface and features like “Ask Siri” and “Write with Siri” ( ). Analysts say iOS 27’s changes would shift Siri from a background tool to a central platform for Apple Intelligence. ( ).
Bloomberg’s Mark Gurman reported on March 24 that Apple’s internal project name for the overhaul is “Campo” and the work is designed to let the assistant access personal data such as messages, notes and emails to fulfill multi-step requests. A follow-up Bloomberg story on March 26 says Apple is building an “Extensions” system that would allow third‑party AI apps — including Google’s Gemini and Anthropic’s Claude — to receive queries routed through the assistant if users install those apps. Bloomberg also reported the company is reworking the assistant’s underlying models using Google’s Gemini technology for Apple’s own stack, a move described as separate from the plan to let rival assistants plug in. The same reporting says Apple expects the integration to create new App Store monetization pathways by letting third‑party AI subscriptions handle certain requests, a change that could shift how the company captures AI-related revenue. Bloomberg’s coverage notes software engineering head Craig Federighi is now overseeing Apple’s AI efforts and that the rebuild aims to let the assistant complete in‑app tasks and surface past conversations in a list or grid for quick reference. MacRumors and other outlets say Apple plans to lean on Gemini for the assistant’s chatbot capabilities in the upcoming OS cycle and that features long promised in earlier iOS releases were delayed into this year’s update cycle.
