Bangkok’s Big Food Festival
The Thailand Tourism Festival runs March 25–29 in Bangkok under a “5 Must Do in Thailand” theme, promising regional specialties, pop‑up markets, hands‑on workshops and a renewed zero‑waste focus. This year’s edition also honors the royal legacy of Her Majesty Queen Sirikit, adding cultural depth to the culinary programming. (tatnews.org) (travelandtourworld.com)
The Tourism Authority of Thailand is staging the festival’s 44th edition at the Queen Sirikit National Convention Centre, occupying Exhibition Halls 1–4 on the venue’s G floor. (tatnews.org)) Exhibition hours are set daily from 10:00 to 21:00 and organisers list free public admission for the event. (qsncc.com)) Programming is structured around five official pillars—Must Taste, Must Try, Must Buy, Must Seek and Must See—and the show floor is split into nine themed zones, with the “Eastern Village” named as one of the regional pavilions. (tatnews.org)) A curated royal tribute is included: organisers say installations will foreground Queen Sirikit’s long-term support for Thai textiles, handicrafts and community development and will steer visitors toward routes inspired by her royal projects. (tatnews.org)) TAT frames the event within a multi‑year sustainability push—2026 is described as the fourth consecutive year running a “Zero Waste to Landfills” approach, following 2025 measures that used 14 designated waste‑sorting points and targeted under 10% unsorted waste. (tatnews.org)) Organisers position the festival as part of TAT’s domestic platform feeding into the authority’s 2026 “Value is the New Volume” strategy, which emphasises higher‑value, sustainable travel over volume-driven growth. (tatnews.org))
