E‑commerce leaders to gather at Pattern summit

Pattern is bringing Amazon, TikTok Shop, and Walmart executives to Salt Lake City on May 21 and 22, 2026, for a two-day event called Accelerate 2026 at the Salt Palace Convention Center. The guest list tells you where online retail is moving: the biggest marketplace, the fastest-growing shopping feed, and the biggest store chain now all need the same room. (stocktitan.net) Pattern is not a trade show organizer that wandered into commerce by accident. It is a marketplace services company that helps brands sell across Amazon, Walmart, Target Plus, eBay, and other channels, and it went public on Nasdaq under the ticker PTRN in 2024. (stocktitan.net) The company says this is the fifth year of Accelerate, which makes the event old enough to be more than a splashy launch and young enough to track the current shopping cycle. This year’s agenda centers on artificial intelligence, global expansion, and “agentic shopping,” the idea that software tools will start doing more of the browsing and buying work for people. (morningstar.com) That focus lines up with what the big marketplaces already look like. Amazon says more than 60% of sales in its store now come from independent sellers, which means the platform behaves less like one retailer and more like a giant operating system for other businesses. (sell.amazon.com) Walmart is moving in the same direction from the other side. In its 2025 annual report, Walmart said global eCommerce sales reached $121 billion, and its marketplace team said United States Marketplace sales grew 34% in the last quarter of fiscal 2025. (stock.walmart.com) (marketplace.walmart.com) TikTok Shop is the newer piece, but it is no longer a side experiment. Emarketer said in December 2025 that TikTok Shop would make up nearly 20% of social commerce in 2025, which means the app is turning short videos into a real checkout lane, not just a place where products go viral for a weekend. (emarketer.com) Put those three together and you get the real story behind the summit. Brands used to treat Amazon as search, Walmart as retail, and TikTok as advertising, but those lines are blurring because each platform now wants discovery, payment, fulfillment, and repeat purchases inside its own walls. (sell.amazon.com) (marketplace.walmart.com) (emarketer.com) That shift changes the job for creators too. A creator who once posted one-off product links now has tools to run repeatable storefront moments through affiliate videos, live shopping, marketplace listings, and paid media that all point back to the same product catalog. (emarketer.com) (www.accelerationsummit.com) Pattern is also using the event to preview new product launches of its own, so the summit is partly a conference and partly a sales floor for the software layer behind marketplace selling. That is why the event page pitches not just inspiration but fixes for “Amazon headaches,” conversion problems, and retail media planning. (finance.yahoo.com) (www.accelerationsummit.com) The easiest way to read this event is as a status update on e-commerce in 2026. Social commerce is no longer just creators holding up products on camera, and marketplaces are no longer just digital shelves; they are converging into one system where content, search, ads, checkout, and logistics are being built to work together. (morningstar.com) (sell.amazon.com) (marketplace.walmart.com) (emarketer.com)