Guardforce AI Extends Partnership With Sportswear Giant
Guardforce AI announced the extension of its partnership to provide smart retail solutions to the Thailand branch of a major global sportswear brand. The company provides AI-driven technology for automation and robotics in the retail sector.
- The extended partnership will see Guardforce AI's smart retail solutions deployed at five additional retail locations in 2026 and another in 2027. This builds on a previous rollout of AI camera systems across 13 of the brand's stores in 2025, which followed a successful proof-of-concept phase. - Guardforce AI's technology for the sportswear brand combines AI-powered CCTV analytics with RFID-based inventory management systems. This allows the retailer to analyze foot traffic, optimize store layouts, reduce inventory errors, and correlate in-store movement with sales performance. - The solutions are managed through Guardforce AI's proprietary Intelligent Cloud Platform (ICP), an infrastructure designed to orchestrate data and analytics between AI agents and robotic systems. - This partnership is part of a larger trend in Thailand's retail market, which is rapidly digitalizing and adopting omnichannel strategies that merge online and offline experiences. The country's e-commerce sector is forecast to grow at 9.1% annually. - The expansion comes as Thailand's sportswear market sees significant growth, with a 7% growth rate in 2025. The retail sales index for sports equipment has grown over 136% compared to 2019, fueled by a rising interest in health, wellness, and fitness influencers. - Beyond this partnership, Guardforce AI has a substantial footprint in Thailand, providing secure logistics to approximately 7,000 retail locations nationwide as of May 2024.
