Seahawks art activation

The Seattle Seahawks commissioned game-specific artwork during their Super Bowl run, and those team posts drew more than 50,000 likes apiece on social channels. (x.com) The artworks ran across the Seahawks’ official channels during the 2025–26 playoff stretch and in the lead-up to Super Bowl LX on Feb. 8, 2026. (usatoday.com) An X thread by user @ksoisauce reported the artwork posts averaged over 50,000 likes while the team’s typical content averaged roughly 2,000 likes. (x.com) The same X thread framed that engagement gap as evidence that “timely, bespoke creative” can serve as a high‑engagement fan-activation model for Phoenix teams. (x.com) Seattle’s “Scheduleverse” program has paired individual games with distinct artists since the 2024 schedule release, an initiative run by the Seahawks’ creative team. (seahawks.com) The league and partners also highlighted fine‑art collaborations ahead of Super Bowl LX: Fanatics Fine Art launched a 1/1 Super Bowl collection on Jan. 28, 2026 featuring hand‑painted Seahawks jerseys and helmets. (foxbusiness.com) One contributing artist told OurCulture he was contacted by Seahawks art director Donny Brock and that his matchup illustration amassed more than 20,000 likes on the team’s Instagram. (ourculturemag.com) The X thread recommended Phoenix teams try similar, game‑timed art activations and offered Seattle’s social‑metrics—50,000+ likes per art post versus ~2,000 typical likes—as a measurable baseline for testing the tactic. (x.com)