JSW wins Bengal Pro T20 mandate

JSW Sports has won a three-year contract from the Cricket Association of Bengal to run the Bengal Pro T20 League’s commercial, marketing and operations work. (economictimes.indiatimes.com) The agreement was announced on April 13 at the league’s Season 3 launch in Kolkata. Reports said JSW Sports will handle commercialisation, marketing strategy, end-to-end league operations and broadcast production. (newindianexpress.com) (freepressjournal.in) The Cricket Association of Bengal put out a request for proposals for a “League Operations & Commercial Partner” for Season 3 on March 12, 2026. Its website now says JSW Sports has joined as the managing partner, alongside Cricket Association of Bengal president Sourav Ganguly at the launch. (cricketassociationofbengal.com 1) (cricketassociationofbengal.com 2) The Bengal Pro T20 League is still a young property. The Cricket Association of Bengal announced it on April 2, 2024, with men’s and women’s competitions under the same umbrella. (espncricinfo.com) (bengalt20.com) That women’s competition gave the league a distinct place in India’s domestic cricket calendar. ESPNcricinfo reported in 2024 that Bengal was launching India’s first state-association-run women’s franchise Twenty20 tournament. (espncricinfo.com) The league has also been expanding on the ground. The Cricket Association of Bengal said this month that Season 3 will add a ninth franchise, Novus Purulia Royals, after the first two seasons were played with eight district-based teams. (cricketassociationofbengal.com) (espncricinfo.com) Season 2 ran in June 2025, with the women’s competition starting on June 11 and the men’s competition following later that month, according to league and Cricket Association of Bengal schedules. That gave the tournament a full second season before this outsourced management deal was signed. (cricketassociationofbengal.com) (bengalt20.com) JSW Sports said it wants a “commercially robust, operationally efficient, and fan-first league,” while Cricket Association of Bengal secretary Bablu Kolay said the group’s experience would help scale the tournament. The next test is whether that three-year brief turns a state-run league into a steadier media and sponsorship business. (webnewswire.com) (mediabrief.com)