Google revives Data Studio name

Google has renamed Looker Studio back to Data Studio, reversing a 2022 rebrand and recasting the product as a central place for business data across Google services. (cloud.google.com) Google announced the change on April 10, 2026, and said existing users should see a largely transparent transition. The company said Data Studio will house reports, BigQuery conversational agents, and data apps built in Colab notebooks. (cloud.google.com) The product now comes in two editions: Data Studio, which Google said remains a no-cost tool for individual analysis and dashboards, and Data Studio Pro, which adds administrative controls, security features, compliance features, and artificial intelligence tools for teams. Google said Pro licenses can be bought through the Google Cloud console or the Google Workspace Admin Console. (cloud.google.com) Data Studio is Google’s lighter-weight reporting tool: it connects data sources, lets users drag charts onto a canvas, and turns spreadsheets, advertising data, or database queries into shareable dashboards. Google said the revived brand is aimed at personal exploration, ad hoc reports, and quick visualization across BigQuery, Google Sheets, and Google Ads. (cloud.google.com) Looker stays separate as Google Cloud’s enterprise business intelligence platform, with a semantic model that standardizes metrics and governance across large organizations. Google said the split is meant to give customers one product for governed analytics and another for faster self-service reporting. (cloud.google.com) The rename unwinds a branding move Google made in October 2022, when Data Studio joined the Looker family and became Looker Studio. Google said that shift was part of a broader effort to unify its business intelligence products after moving the tool deeper into Google Cloud. (cloud.google.com) (support.google.com) That earlier strategy followed Google’s $2.6 billion all-cash deal for Looker, announced on June 6, 2019 and completed in February 2020. Google spent the next several years tying the products together, including connectors that let Looker Studio use modeled data from Looker. (abc.xyz) (cloud.google.com 1) (cloud.google.com 2) Google has also been moving the product’s documentation and support into its cloud properties. A support notice said the Looker Studio Help Center on Google Help is no longer maintained and will be taken down, with current documentation now hosted on the Google Cloud site. (support.google.com) By April 13, 2026, Google’s developer forum had already switched categories and notices to the old-new name. The company’s own forum post described the change as Data Studio returning “with a new and expanded mission.” (discuss.google.dev) The practical message is simpler than the naming history: Data Studio is back as Google’s dashboard front end, while Looker remains the heavier system for governed enterprise analytics. (cloud.google.com)