Ghana x One Piece giveaway
Ghana Chocolate launched a One Piece Mother's Day collab with a giveaway of 100 prize packs, posting the promotion on April 9 and again on April 10 and drawing big engagement. ( ) The promotion shows how anime tie‑ins are being used to drive confectionery attention around holiday windows. (x.com)
A Japanese chocolate brand turned Mother’s Day into anime fandom bait this week by tying its Ghana Chocolate campaign to One Piece and dangling 100 prize packs for people who reposted the promotion on X. The giveaway ran through the brand’s official account, with repost calls amplified again on April 9 and April 10. (lotte.co.jp) This was not a one-off joke post. Lotte started the 2026 campaign on March 24 and built it around Mother’s Day on May 10 and Father’s Day on June 21, using One Piece characters and family storylines as the hook. (prtimes.jp) The campaign art is doing very specific work. Lotte and One Piece released 3 Mother’s Day illustrations, and each one comes in 2 versions: one from the child’s point of view and one from the parent’s point of view, for 6 visuals total. (one-piece.com) The pairings are not random fan favorites. The Mother’s Day set uses Nico Robin and Olvia, Tony Tony Chopper and Doctor Kureha, and Sanji and Sora, all relationships that let the campaign talk about gratitude, distance, care, and family without inventing a new story from scratch. (prtimes.jp) Lotte also tied the promotion back to the candy aisle. Its campaign site says Ghana Milk and Premium Ghana bars include a message space on the back, so the chocolate itself becomes part greeting card and part impulse gift. (lotte.co.jp) The giveaway mechanics were simple on purpose: follow @ghana_recipe, repost the designated campaign post, and wait for a draw covering 100 winners during the April 1 to April 14 entry window. That is the kind of friction-free format brands use when they want reach first and conversion later. (lotte.co.jp) This is also a sequel, not a debut. One Piece’s official site says Ghana Chocolate and the television anime are collaborating again in 2026 after last year’s version, which means Lotte saw enough response in 2025 to bring the formula back for another holiday cycle. (one-piece.com) The next beat is already scheduled. Lotte said a Father’s Day visual with new characters will be revealed in late April 2026, so the Mother’s Day giveaway is the first wave in a two-holiday campaign rather than the whole campaign by itself. (one-piece.com) What makes this clever is that Ghana Chocolate is an everyday supermarket item, while One Piece is a giant emotional universe with built-in parent-child stories. Put them together in April, before May 10 shopping starts in earnest, and a cheap chocolate bar suddenly carries the weight of a fandom collectible and a holiday message at the same time. (prtimes.jp)
