Replenit raises $2.5M pre‑seed

Warsaw startup Replenit has raised €2.1 million, or about $2.5 million, in a pre-seed round to build an artificial intelligence decision engine for retailers. (eu-startups.com) The round was co-led by Movens Capital and Vastpoint, with Logo Ventures, DigitalOcean Ventures, Finberg, Caucasus Ventures, and ElevenLabs co-founder and chief executive Mati Staniszewski also participating. (eu-startups.com) Replenit says its software sits between a retailer’s customer data systems and its marketing tools, then decides what message to send, when to send it, and through which channel. The company says it plugs into data warehouses, customer data platforms, commerce systems, email, short message service, app push, web push, and WhatsApp rather than replacing them. (replen.it) That pitch targets a specific problem in retail software: many brands already have customer data and campaign software, but still rely on fixed rules like sending the same reminder after 30 or 45 days. Replenit says it uses browsing, purchase timing, replenishment cycles, and engagement history to infer intent and choose the next action for each customer. (replen.it) (vestbee.com) The company was founded in 2025 by six Turkish entrepreneurs: Ilyas Kurklu, Alp Karacaev, Omer Ozden, Caner Demir, Egemen Akdan, and Cenk Karacaev. EU-Startups reported the founders previously helped grow a Turkish marketing technology company to €1.7 billion in revenue across 26 countries. (eu-startups.com) Replenit says it already works with more than 30 global brands, including L’Occitane and iBOOD. Vestbee separately reported clients in beauty, grocery, and mother-and-baby retail, and said the company claims double- and triple-digit gains in automation-driven revenue after adoption. (mamstartup.pl) (vestbee.com) The company is framing the product less as a general-purpose artificial intelligence assistant and more as a workflow layer for one commercial job: retail decisioning. On its website, it emphasizes replenishment reminders, cross-sell, upsell, churn prevention, and promotions, and says it creates “millions of micro-journeys” automatically. (replen.it) (eu-startups.com) That positioning lands as retailers push harder on first-party data and more personalized marketing, but still struggle to connect data to real-time action. Replenit cited Deloitte data saying more than half of consumers find personalization off-target, and BCG data saying fewer than 30 percent of marketers effectively integrate first-party data across channels. (eu-startups.com) (mamstartup.pl) Replenit says it will use the new funding for product development, artificial intelligence research, operations, hiring, and broader international expansion. For now, the bet is that retailers will spend on a narrow layer that tells existing systems what to do next, not on another tool that only generates content. (eu-startups.com) (vestbee.com)