Omni Hotels Adopts New Engagement Tech

Omni Hotels & Resorts is rolling out a new guest engagement suite from Canary Technologies. The platform modernizes guest communication through text reminders, digital check-ins, and personalized offers, reflecting a broader industry trend toward enhancing pre- and post-visit touchpoints.

- The deal will deploy Canary's technology across the entire Omni portfolio, which includes more than 50 hotels and resorts in the United States. - Canary Technologies, founded in 2018 by Harman Singh Narula and SJ Sawhney, recently raised $80 million in a Series D funding round, bringing the company's valuation to approximately $600 million. - Key investors in Canary include Brighton Park Capital, Insight Partners, F-Prime Capital, Thayer Ventures, and Y-Combinator. - Canary's CEO, Harman Singh Narula, is a graduate of Cornell University's School of Hotel Administration and previously worked in the global strategy group at Starwood Hotels. - The platform's "AI Guest Messaging" feature will allow Omni to communicate with guests via SMS and WhatsApp in over 100 languages, while a "Digital Compendium" will provide a mobile hub for hotel information. - This implementation is part of a broader technology upgrade for Omni, which has also been migrating its property management and central reservation systems to Oracle's OPERA Cloud platform. - The move reflects a larger trend in luxury hospitality toward using AI-driven platforms to analyze guest data and provide hyper-personalized services, such as tailored recommendations for dining or spa treatments. - Beyond guest messaging, Canary's full suite includes tools for dynamic upsells, which have been shown to increase ancillary revenue by up to 40% at partner hotels, as well as digital tipping and AI-powered voice assistants.

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