Hyphen launches benchmarking tool

Hyphen SCS has launched a freight benchmarking product that lets shippers compare route costs and market rates before choosing a carrier. (hyphenscs.com) The product is listed on Hyphen SCS’s site as “Lynkit XBL – Freight Intelligence & Benchmarking Platform,” and the company said in a public demonstration that it offers live route tracking, cost comparisons, and market benchmarks. (hyphenscs.com) (x.com) Hyphen SCS markets the tool to shippers, exporters, importers, and freight forwarders in India, where the company also runs a broader warehousing and fulfillment marketplace. Its website says the marketplace spans 992 cities and more than 65,000 listings. (hyphenscs.com 1) (hyphenscs.com 2) Benchmarking tools like this are built to answer a simple question: is a quoted freight price normal for this lane, or is a shipper overpaying. Hyphen’s product page says the platform combines route-level visibility with market data so logistics and procurement teams can make “data-driven decisions.” (hyphenscs.com) The market data layer comes from Xeneta, a freight intelligence company that says it tracks more than 700 million ocean and air freight rates across 170,000 port pairs and 60,000 airport pairs. Xeneta says shippers use that data to benchmark rates, evaluate carriers, and run tenders faster. (hyphenscs.com) (xeneta.com 1) (xeneta.com 2) Xeneta says 90% of its benchmark data is ingested and processed within one day, which is the selling point for tools that promise “live” market comparisons instead of monthly averages. Its platform also pulls in vessel tracking, carrier schedules, transit-time records, and capacity data alongside rates. (xeneta.com) Hyphen has been positioning itself as a logistics software and marketplace company, not only a warehouse broker. In recent company posts, it said it is expanding digitization and automation efforts with the Warehousing Association of India and described itself as an integrated warehousing and fulfillment platform with offices in New York, Mumbai, and New Delhi. (hyphenscs.com) The new benchmark tool fits that pitch: warehouse sourcing handles where goods sit, while freight benchmarking targets how much it costs to move them. Hyphen’s public demo framed the product around route-level carrier selection and freight-spend reduction, which are the two decisions these platforms usually try to tighten. (x.com)