Meta expands in‑app shopping

Meta rolled out a broad expansion of shopping and ad features across Instagram and Facebook, adding AI-powered shopping tools, deeper Reels integrations and more creator monetization options. (timesofindia.indiatimes.com) Vendors and guides describe the same rollout as automating campaign building, budget optimisation and creative generation—shifts that vendors say blur the line between discovery and purchase inside the platform. (adstellar.ai)