ChatGPT adds app integrations — Sora video next
OpenAI has rolled out new native ChatGPT integrations for apps like Spotify and Canva, letting users orchestrate tasks inside chat — and it's planning to bake Sora video generation into ChatGPT next, enabling text-to-video inside the chat UI announced announced. This changes what a single chat session can do — from playlist and graphic creation to native video generation — and opens new composable workflows for web and creative apps.
OpenAI rolled the in-chat app update on March 14, 2026, bringing direct integrations across a dozen-plus services beyond the initial launch list. creativeainews.com OpenAI first introduced the Apps SDK at DevDay on October 6, 2025, giving developers a preview of how to embed interactive app UIs and account linking inside conversations. openai.com TechCrunch documented the early partner roster — Booking.com, Expedia, Figma and others — showing the SDK supports both data pulls and action calls from third-party services. techcrunch.com OpenAI reported ChatGPT reached more than 900 million weekly active users and over 50 million consumer subscribers in a February 27, 2026 update, establishing the scale for any new in-chat capability. openai.com The Information reported on March 11, 2026 that OpenAI plans to embed its Sora video generator directly into ChatGPT rather than keeping it as a standalone product. theinformation.com Engadget and PCWorld note Sora and Sora 2 first shipped as a separate app in fall 2025 (Sora 2 arrived around September 2025). engadget.com OpenAI’s Sora landing page specifies product limits: Plus users get up to 50 videos at 480p per month while Pro subscribers receive roughly 10× the usage and higher resolutions, and Sora isn’t included with Team, Enterprise, or Edu accounts with restricted availability in the UK, Switzerland and the EEA. openai.com The Information also warned the Sora-in-ChatGPT move could materially increase platform usage and operating costs for OpenAI, putting pressure on moderation and compute budgets. theinformation.com OpenAI’s Apps SDK makes those capabilities callable in a single conversation, enabling developers to chain Sora video generation with actions from Spotify, Canva, Figma or booking APIs to create composable workflows inside ChatGPT. openai.com
