Home fitness boom

Market research firms project the global home‑fitness equipment market will climb from $19.8 billion in 2025 to $22.03 billion in 2026, a year‑over‑year gain that analysts attribute to sustained at‑home demand. (researchandmarkets.com) The American College of Sports Medicine’s 2026 trends survey ranked wearable technology as the top industry trend and said clinicians now focus on teaching users how to leverage trackers and apps for behavior change. (acsm.org) Peloton reported 2.732 million paid connected‑fitness subscriptions in its fiscal Q1 2026, a 6% decline year‑over‑year, and management flagged higher churn after recent pricing changes. (fool.com) Lululemon has stopped selling the Studio Mirror hardware and moved its digital content to a partnership with Peloton, consolidating in‑home content offerings while continuing support for existing Mirror devices. (retaildive.com) (lululemonstudio.com) High‑end equipment maker Tonal said it has returned to revenue growth and is adding AI‑driven programming such as reformer/pilates to its Tonal 2 product as it expands retail placements. (bloomberg.com) Clinical research continues to link personalization to adherence: a JMIR mHealth trial of personalized, digitally delivered exercise regimens found higher initiation and maintenance among middle‑aged and older participants, and a recent evidence synthesis reported that explicit workout planning improves long‑term exercise adherence. (mhealth.jmir.org) (topics.consensus.app) Younger consumers are driving equipment purchases: CivicScience found 63% of 18‑ to 29‑year‑olds planned to buy fitness equipment in the next 30 days, a rate nearly double the general population and a signal companies are chasing demographic‑specific, habit‑forming offerings. (civicscience.com)