Jennie is Ray‑Ban’s face
BLACKPINK’s Jennie was announced as the new face of Ray‑Ban for 2026, a move that immediately became a social hit and ties a major K‑pop style icon to an enduring eyewear brand (x.com). The campaign post has already pulled strong engagement — reported at roughly 21K likes, 9K reposts and 434K views since April 9 — which signals serious reach for both the artist and the label’s seasonal push (x.com).
Ray-Ban picked Jennie as its new global ambassador on April 9, and the deal covers both classic Ray-Ban frames and the newer Ray-Ban Meta line in the same campaign. That second part is the tell: this is not just a sunglasses ad, because Ray-Ban is also putting Jennie in front of its camera-and-audio smart glasses as it tries to make wearable tech look like fashion instead of hardware. The campaign centers on specific products, including the Ray-Ban Meta Blayzer Optics, which Ray-Ban says go on sale April 14, plus the Daddy-O, Alix, Drea, and styles from its Asian Design collection. Ray-Ban is not a new label borrowing Jennie’s shine for a launch, because the brand dates its history to 1937 and built its name on frames like Aviator and Wayfarer long before smart glasses existed. Jennie is not a random celebrity fit either, because she has spent years turning personal styling into commercial demand, and Ray-Ban’s own campaign leans on that by framing her as a daily-wear reference point rather than a one-off red carpet face. The timing also lands in a busier Jennie year, because she is now working through her own company, ODD ATELIER, which she announced in December 2023 for her solo activities. That matters inside fashion deals because a star running her own solo setup has more room to stack campaigns across music, image, and product launches, and The Hollywood Reporter noted this Ray-Ban announcement arrived right after Jennie’s Adidas Originals Superstar campaign. Ray-Ban also has a business reason to push the Meta side harder now, because Reuters reported on March 31 that Meta and EssilorLuxottica had just launched two new prescription-first Ray-Ban smart-glasses models starting at $499. So the Jennie deal does two jobs at once: it gives Ray-Ban a face who already moves fashion audiences globally, and it gives the company a way to slide newer smart-glasses products into the same visual world as retro shields, cat-eyes, and everyday optical frames. By the time the announcement hit social media, the campaign was already doing what brands hope these deals will do, because one post could sell heritage, trend, and new tech in the same image without needing three separate launches.
