CSUF expands marketing access

California State University, Fullerton has built a marketing pipeline called Titaniam to move first-generation and multicultural students toward internships, paid projects and industry networks. (business.fullerton.edu) The program sits inside the university’s Department of Marketing and bundles five services under one umbrella: scholarships, a Career Advancement Network, a spring gala for graduates and alumni, community outreach projects, and onboarding in core classes. The department says the Career Advancement Network is now in its 29th year and connects companies with high-grade-point-average marketing students for internships each fall and spring. (business.fullerton.edu) Titaniam’s community outreach arm sends businesses into classrooms for paid class projects, while marketing courses add guest speakers to deepen employer ties. In a January 24, 2025 university story, California State University, Fullerton said 35 students in the Marketing Strategy Capstone advised a real client through the platform. (news.fullerton.edu) The effort is aimed at a campus where access is a large part of the student profile. California State University, Fullerton reported 43,662 students in fall 2024, with 32.2% of undergraduates identified as first generation and 54.3% of students identified as Hispanic. (fullerton.edu) That demographic context shapes the pitch for a career-specific program in marketing rather than a general support office. The university’s first-generation initiatives page says more than 31.5% of the student population is first generation, and its Hispanic-Serving Institution page says the campus has held that federal designation since 2004. (fullerton.edu 1) (fullerton.edu 2) California State University, Fullerton has also tied Titaniam to regional workforce needs in Orange County. In a November 24, 2025 campus story, the university said a Titaniam-linked summit with ThinkLA drew more than 250 students, faculty, executives and recruiters for training on early-career readiness, leadership and client expectations. (news.fullerton.edu) That same story framed the local market as increasingly multicultural and quoted Titaniam director Jake Beniflah saying first-generation and diverse students bring “cultural fluency” that employers need. ThinkLA executive director Don Lupo said companies need multicultural talent if they want to speak to a multicultural America. (news.fullerton.edu) The program has continued to expand in 2026. A March 5, 2026 university profile said Titaniam entered its second year in January and had become a student-led hub inside the marketing department for industry access and professional development. (news.fullerton.edu) The through line is simple: California State University, Fullerton is trying to turn career access into part of the curriculum, with scholarships, employer contact and paid work built into one marketing system. On a campus with more than 43,000 students, that makes Titaniam less like a club and more like a structured hiring lane. (business.fullerton.edu) (fullerton.edu)