Concrete FP&A storytelling
FP&A threads and podcasts push the same playbook: start with the business question, decompose KPI moves into drivers, and end with a tight set of ‘If/Then’ recommendations — SCQA and driver waterfalls featured as the go‑to structure. The advice emphasizes quantifying each lever (price, volume, mix, logistics) and closing with specific actions tied to revenue, margin and working capital. (x.com) (x.com)
Gartner's research paper published May 13, 2024 prescribes waterfall visualizations as a primary FP&A management-reporting technique to "describe, diagnose and predict" periodic performance. (gartner.com) KPMG's advisory article "Driver‑based planning: Elevating FP&A" recommends building a multilevel driver framework and embedding it into enterprise performance management (EPM) systems to speed up forecasts and improve accuracy. (kpmg.com) FP&A Trends ran an August 22, 2023 guide by Parth Kulkarni that applies the SCQA (Situation‑Complication‑Question‑Answer) pattern to FP&A storytelling and traces SCQA back to Barbara Minto's Pyramid Principle. (fpa-trends.com) FTI Consulting's white paper on Price‑Volume‑Mix uses a worked example showing a 20.1% YoY revenue rise decomposed into price = 3.5% ($15.0M), volume = 10.4% ($44.6M) and mix = 6.3% ($27.0M) to illustrate how quantifying each lever produces actionable insight. (fticonsulting.com) Industry roundups — Drivetrain’s 2026 "top 19 FP&A podcasts" and Vena’s February 18, 2025 list — document a steady supply of weekly and biweekly shows that surface practical FP&A techniques and case studies for finance leaders. (drivetrain.ai) (venasolutions.com) FP&A Trends' 2023 Scenario Management research identifies "Four Key Benefits" of scenario approaches and reports that many organizations now face predictability spans of less than a year, reinforcing why FP&A teams present conditional, what‑if recommendations to executives. (fpa-trends.com)
