Salonify pushes branded apps for retention

- Salonify is promoting branded mobile apps that let salons send targeted cross-sell and upsell messages, appointment reminders, and loyalty offers directly to clients. - The platform positions apps as a retention and lifetime-value channel that supports service bundles and push-based promotions. - For independent stylists, owning an app experience can reduce reliance on marketplaces and keep recurring revenue and client data in-house. (x.com)