Globe hits 90% AI rollout

Globe Telecom says it has reached roughly 90% AI adoption across its business units as the company pushes toward an automated future. (philstar.com) The company framed the rollout as nearing completion of enterprisewide AI deployment rather than a series of isolated pilots. (philstar.com)

Globe Telecom said it has rolled out Google’s Gemini for Workspace to about 90% of its business units, pushing artificial intelligence into daily work across the company. (philstar.com) The company said the 90% figure covers adoption of Gemini for Workspace as of January 2026, with uses ranging from quality assurance work to team-specific productivity tasks. Globe chief artificial intelligence officer and chief information security officer Anton Bonifacio said the tool is being used across business units rather than in isolated pilots. (malaya.com.ph) Gemini for Workspace is Google’s artificial intelligence layer inside office software, built to summarize files, analyze data, generate drafts, and create audio or visual outputs from documents. Globe said it has paired that rollout with workshops run with Google and Amazon Web Services on “agentic” artificial intelligence, or systems designed to carry out multi-step tasks on a worker’s behalf. (philstar.com) (malaya.com.ph) The move extends a strategy Globe outlined in May 2025, when it said employees had access to Gemini for Workspace, ChatGPT Enterprise, and an in-house retrieval-augmented generation toolkit, a system that pulls company data into answers before a model responds. Globe said those tools had already produced more than 400 employee-built bots and co-pilots. (globe.com.ph) Globe tied that earlier push to cost and service goals. In its May 2025 statement, the company said a generative artificial intelligence quality-audit tool replaced manual checks and cut that process’s annual cost from millions of pesos to about ₱2,000 per month, while total operating costs fell 4% year on year to ₱19.1 billion in the first quarter of 2025 from ₱19.8 billion a year earlier. (globe.com.ph) The company is not a software startup experimenting on the side. Globe describes itself in its 2025 annual report as a Philippine digital platform with businesses in telecommunications, financial technology, venture building, shared services, and digital marketing, which means a companywide software rollout can touch customer service, network operations, internal controls, and back-office work at once. (globe.com.ph) Bonifacio said Globe is treating adoption as an employee enablement effort rather than a top-down order. Globe also cited a benchmark that 55% of companies globally report any level of artificial intelligence integration, framing its own rollout as ahead of that mark. (philstar.com) (malaya.com.ph) Globe said Google’s Gemini for Workspace does not use customer data entered into the service to train artificial intelligence models, a point the company highlighted as it expands use inside a business that handles large volumes of operational and customer information. The next step, based on Globe’s April 2026 workshops, is scaling those tools from broad access to more automated internal workflows. (philstar.com) (malaya.com.ph)

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