IPL ad inventory commands premium prices

JioStar sold Indian Premier League advertising at higher prices through the 2025 season, with rates climbing again as the tournament neared its finish. (exchange4media.com) Media buyers told Exchange4Media that television spots were around Rs 15 lakh for 10 seconds near the end of the season, while open-targeting digital inventory was about Rs 250 CPM. (exchange4media.com) For the June 10, 2025 final between Royal Challengers Bengaluru and Punjab Kings, Financial Express reported a 10-second television spot at roughly Rs 25 lakh and digital pricing up 30% to 40% to about Rs 400 per thousand impressions. (financialexpress.com) Earlier in the cycle, Exchange4Media reported floating rates for IPL 2025 were up 10% to 15% on television and handheld digital, with Connected TV inventory up about 30%. (exchange4media.com) That pricing power sits inside a rights package the Board of Control for Cricket in India sold for Rs 48,390.32 crore for the 2023-2027 seasons. (bcci.tv) The merged Disney-Star and Viacom18 business, now operating as JioStar, entered IPL 2025 with more leverage over pricing after combining major television and streaming distribution under one seller. ET Brand Equity reported planned increases of 18% to 20%, alongside advertiser resistance tied to slower consumer demand. (economictimes.indiatimes.com) Franchise values help explain why brands keep paying. Forbes reported in 2023 that the average Indian Premier League team was worth more than $1 billion, after earlier valuing the league’s average franchise at $67 million in 2009. (forbes.com 1) (forbes.com 2) The result is a market where live cricket still clears at premium prices even as buyers argue over returns. By the final, Financial Express reported JioStar had nearly sold out its ad inventory. (financialexpress.com)