Healthy meal‑prep goes mainstream

Major consumer outlets including CNN, Fortune and Medical News Today published recent roundups of meal‑delivery services and kits aimed at weight loss and convenience, signaling broad editorial attention to the category. (cnn.com) Market research firms give the category double‑digit and mid‑single‑digit growth forecasts: Grand View Research estimated the U.S. meal‑kit/delivery market at about $15.29 billion in 2025 with a projection to $28.57 billion by 2033. (grandviewresearch.com) A separate market estimate put U.S. meal‑kit revenue at $10.75 billion in 2023 and projected roughly $30.25 billion by 2033, illustrating variation in analyst models but consistent long‑term expansion. (novaoneadvisor.com) Category dynamics show consumers still favor “cook‑and‑eat” kits while prepared heat‑and‑eat options are the fastest‑growing segment; Grand View reported the cook‑and‑eat segment held roughly 61.1% share in 2025 while single‑service prepared meals accounted for about 58.4% of service types. (grandviewresearch.com) Nutrition features are migrating into product design: recent lists highlight services that publish calorie counts, offer dietitian‑designed menus, and provide <500‑calorie or high‑protein plans and optional nutrition consults for personalization. (fortune.com) Homechow — which operates automated hot‑meal kiosks and a locator app — has been expanding its media and menu presence with hot, ready‑to‑eat offerings such as Garlic Chicken Lo Mein and Veggie Omelet listed on its site and covered in vending‑industry press. (homechow.co) Independent trend trackers and industry reports show steady consumer interest in meal prep and convenience solutions: Tastewise and Innova data point to consistent search and product‑launch activity around meal‑prep staples and ready meals, and some reports say roughly 45% of North American consumers have increased home‑dining behaviors. (tastewise.io)