Experian Acquires AtData from TZP Group
Private equity firm TZP Group announced the sale of AtData, an email identity and fraud prevention platform, to global information services company Experian. The exit, announced February 23, marks a strategic acquisition in the data and identity verification sector.
- The acquisition adds AtData's database of over 10 billion global email addresses and its network that processes more than 150 billion deterministic signals each month to Experian's existing assets. - This deal formalizes a long-standing relationship, as the two companies have had a highly collaborative partnership spanning more than 15 years. - AtData was formed in 2021 through the merger of email verification company FreshAddress and data technology firm TowerData; TZP Group had first invested in FreshAddress in 2018. - The acquisition is a key part of Experian's broader strategy to move beyond traditional credit data and build what it calls a "comprehensive and privacy-centric identity infrastructure" to better handle real-time digital identity verification. - AtData CEO Tom Burke will continue to lead the business, reporting to Experian's leadership team. - This purchase follows other strategic acquisitions by Experian aimed at strengthening its fraud prevention and identity capabilities, including the October 2025 acquisition of regtech firm KYC360. - AtData's client roster has included major brands such as Staples, Sony, Mazda, and Honda. - The financial terms of the acquisition were not publicly disclosed. Canaccord Genuity LLC served as the financial advisor to AtData for the transaction.
