ZoomInfo leads B2B data pack
ZoomInfo is rated the frontrunner among B2B marketing and sales data providers in a recent evaluation, underlining how high‑quality data is driving modern prospecting and segmentation strategies reported. For sales ops and BD teams, that consolidates the case for investing in a best‑in‑class data layer in your sales stack.
The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026 evaluated vendors across specific criteria including data quality, AI data readiness, partner ecosystem, privacy frameworks, and roadmap. (forrester.com) On March 16, 2026 ZoomInfo reported it received the Highest Current Offering category score and the highest scores in 20 of 27 evaluated criteria. (finance.yahoo.com) Forrester’s vendor profile highlighted ZoomInfo’s investment in a GTM knowledge graph and its support for “agentic AI” use cases, noting the company’s first‑to‑market genAI capabilities for data capture and insight generation. (zoominfo.com) Data Axle was named a Leader in the same Forrester Wave on March 13, 2026 and earned the highest possible scores in Vision, Innovation and Roadmap. (prnewswire.com) Anteriad was listed as a Strong Performer in the Q1 2026 evaluation, with Forrester singling out genAI as driving “the largest disruption to B2B data providers in decades.” (anteriad.com) Forrester’s conclusions and the vendor releases together stress a shift toward AI‑ready, unified data infrastructure; ZoomInfo called out its disclosed R&D leadership while Data Axle framed its platform as AI‑ready infrastructure for marketing and sales teams. (zoominfo.com)
