Jo Malone × WildWash launch dog shampoo

Jo Malone London and WildWash have launched a dog shampoo, extending the British fragrance brand into pet grooming with a co-branded product sold through Jo Malone London channels. A Sept. 1 release said the product is called Orange & Cedarwood Dog Shampoo and comes in a 285 ml bottle. The companies said it is available online at jomalone.co.uk and in Jo Malone London stores. The release did not list a U.S. retail price or a separate U.S. launch date. ### What exactly did the two brands put on sale? The Sept. 1 announcement described the product as Orange & Cedarwood Dog Shampoo, created by Jo Malone London in collaboration with WildWash. The release said the formula uses naturally derived orange and cedarwood essential oils and turns into a cleansing foam intended to refresh a dog’s coat and add shine. (prnewswire.com) The 285 ml size appears in the release materials, which frame the item as a grooming product rather than a fragrance-only accessory. PR Newswire versions of the announcement in multiple languages carried the same core details on name, scent and bottle size. ### Why is WildWash the partner here? (prnewswire.com) WildWash describes itself as a natural pet-care brand focused on skin and coat products for dogs and cats. On its website, the company says its range is cruelty-free and made without harsh chemicals, positioning it as a specialist grooming partner rather than a fashion or fragrance label. WildWash already sells multiple dog shampoos in the U.K., including deodorizing, flea-and-tick, and coat-specific formulas. (prnewswire.com) Current listings on its site show dog shampoo prices around 11.95 pounds to 14.95 pounds for standard products, although the Jo Malone collaboration was not listed there in the search results reviewed. ### Where is the product available now? (wildwash.co.uk) Jo Malone London said customers can buy the new dog shampoo online at jomalone.co.uk and in Jo Malone London stores. The wording in the release points first to the U.K. site and store network, and does not specify broader retail distribution in the United States. (wildwash.co.uk) PR Newswire’s Jo Malone London release page also shows the dog shampoo announcement among the brand’s current press materials, but those postings do not add U.S. pricing or a separate American availability schedule. ### What does the launch say about the product positioning? Jo Malone London is presenting the item with its own branding and store distribution, while WildWash brings pet-grooming expertise and an existing shampoo lineup. (prnewswire.com) The release pairs fragrance notes — orange and cedarwood — with grooming claims about cleansing and coat shine, placing the product in premium pet care rather than veterinary treatment. (prnewswire.com) WildWash’s existing catalog provides context for that positioning. Its site groups shampoos, conditioners and sprays as part of a broader pet-care assortment, while the Jo Malone collaboration adds a luxury fragrance name to that category. ### What is still missing from the announcement? The Sept. 1 release did not include a U.S. dollar price, a U.S. retail date or a list of American stockists. (prnewswire.com) It also did not specify whether the shampoo will be sold through WildWash’s own store, department-store partners or only Jo Malone London channels outside the U.K. (wildwash.co.uk) For now, the next concrete step for shoppers is the existing sales route named by the brands: jomalone.co.uk and Jo Malone London stores. Any further rollout details, including U.S. pricing or additional retail partners, would need to come from Jo Malone London or WildWash in a later update. (prnewswire.com)